ENTREPRENEURSHIP AND INNOVATION ONLINE COURSE

Ask: the counterintuitive online method to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level

from Ryan Levesque

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) Th...

The 22 immutable laws of marketing

from Al Ries and Jack Trout

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the defini...

The E-Myth: why most small businesses don't work and what to do about it

from Michael E. Gerber

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business c...

The big five for life

from John P. Strelecky

Thomas Derale, a mild-mannered businessman from Chicago, embodies leadership’s greatest secret: his companies make fortunes, his people love him, an...

The four steps to the epiphany: successful strategies for products that win

from Steve Blank

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versio...

The hard thing about hard things: building a business when there are no easy answers

from Ben Horowitz

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on ...

The moment of lift: how empowering women changes the world

from Melinda Gates

For the last twenty years, Melinda Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. Throughout...

Hit Refresh: the quest to rediscover Microsoft's soul and imagine a better future for everyone

from Greg Shaw, Jill Tracie Nichols, and Satya Nadella

The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that w...

Business model generation: a handbook for visionaries, game changers, and challengers

from Alexander Osterwalder & Yves Pigneur

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes...

A concise guide to macroeconomics

from David A. Moss

Now more than ever before, executives and managers need to understand their larger economic context. In A Concise Guide to Macroeconomics, David Moss ...