ENTREPRENEURSHIP AND INNOVATION ONLINE COURSE

The founder's dilemmas: anticipating and avoiding the pitfalls that can sink a startup

from Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they g...

The innovator's solution: creating and sustaining successful growth

from Clayton M. Christensen, Michael E. Raynor

In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become...

The new business road test: what entrepreneurs and investors should do before launching a lean start-up

from John Mullins

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the rig...

The risk-driven business model: four questions that will define your company

from Karan Girotra; Serguei Netessine

Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected futur...

Who owns the future?

from Jaron Lanier

Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with t...

Focus: the future of your company depends on it

from Al Ries, Laura Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsens...

Scaling Lean: mastering the key metrics for startup growth

from Ash Maurya

Scaling Lean offers an invaluable blueprint for modelling startup success. You’ll learn the essential metrics that measure the output of a working b...

Repeatability: build enduring businesses for a world of constant change

from Chris Zook and James Allen

Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies...

Dealing with Darwin: how great companies innovate at every phase of their evolution

from Geoffrey Moore

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will s...

The innovator's dilemma: when new technologies cause great firms to fail

from Clayton M. Christensen

In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most ou...