ENTREPRENEURSHIP AND INNOVATION ONLINE COURSE

Crossing the chasm: marketing and selling high-tech products to mainstream customers

from Geoffrey Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing...

The innovator's DNA: mastering the five skills of disruptive innovators

from Clayton Christensen and Hal B. Gregersen

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.In The Innovator’s DNA,...

The Tipping Point: How Little Things Can Make a Big Difference

from Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a singl...

Talking to Strangers: What We Should Know about the People We Don't Know

from Malcolm Gladwell

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on t...

A Seat at the Table: IT Leadership in the Age of Agility

from Mark Schwartz

Agile, Lean, and DevOps approaches are radical game changers, providing a fundamentally different way to think about how IT fits into the enterprise, ...

The CIO Paradox: Battling the Contradictions of It Leadership

from Martha Heller

Regardless of industry, most major companies are becoming technology companies. The successful management of information has become so critical to a...

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

from Seth Godin

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin sho...

Permission Marketing: Turning Strangers into Friends and Friends into Customers

from Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enab...

No Rules Rules: Netflix and the Culture of Reinvention

from Erin Meyer y Reed Hastings

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successf...

The Silk Roads: A New History of the World

from Peter Frankopan

Far more than a history of the Silk Roads, this book is truly a revelatory new history of the world, promising to destabilize notions of where we come...